ThinkTankWeekly

Understanding the beginning of advertising on Chat GPT

Brookings | 2026-10-26 | tech

Topics: AI

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English Summary

The Brookings analysis warns that the emerging age of AI advertising, exemplified by ChatGPT, poses significant risks of discrimination and manipulation due to the conversational and trusting nature of chatbots. Key evidence from a study using 'sock puppets' revealed that accounts from lower-income zip codes were disproportionately likely to receive ads, suggesting economic bias in ad delivery. Policymakers must act preemptively by mandating mandatory transparency and guaranteeing independent researcher access to monitor these closed platforms. This proactive oversight is crucial to prevent the reoccurrence of social media harms and ensure public accountability before AI advertising becomes fully integrated into daily life.

中文摘要

布魯金斯分析警告,以ChatGPT為代表的AI廣告新時代,由於聊天機器人(chatbots)具備對話性和信任性,潛藏著顯著的歧視和操縱風險。一項使用「模擬帳號」(sock puppets)的研究證據顯示,來自低收入郵區的帳號不成比例地更容易收到廣告,這暗示了廣告投放存在經濟偏見。政策制定者必須採取預防性措施,強制要求透明化,並確保獨立研究人員能夠查閱這些封閉平台。這種主動的監督機制對於防止社會媒體危害的重演,並確保在AI廣告完全融入日常生活中之前實現公共問責制,至關重要。

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