ThinkTankWeekly

After the men’s World Cup: How African countries can leverage sports for development and diplomacy

Brookings | 2026-08-08 | diplomacy

Topics: AI, Climate, Europe, Middle East, Trade, United States

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English Summary

The article posits that African nations can strategically leverage sports as a powerful tool of soft power to drive development, economic growth, and diplomatic repositioning. Key evidence highlights Morocco's success, attributing its global sporting achievements not just to talent but to long-term national visions focused on modern infrastructure and youth academies. For policy, the recommendation is to adopt a holistic strategy that links major sporting events (like hosting World Cups) with large-scale economic projects—such as building regional corridors and ports—to generate jobs and promote trade. Ultimately, this approach allows African countries to reshape their global narrative, presenting themselves as ambitious, stable partners capable of bridging continents and fostering deep international understanding.

中文摘要

本文提出,非洲國家可以將體育作為一種強大的軟實力工具,進行戰略性運用,以推動發展、經濟增長和外交地位重塑。關鍵證據突顯了摩洛哥的成功經驗,指出其全球體育成就不僅歸功於人才,更源於長期國家願景,特別是在現代基礎設施和青年學術訓練方面的投入。在政策建議方面,文章主張採取一種全面策略:將大型體育賽事(如主辦世界盃)與大規模經濟項目——例如建設區域走廊和港口——相結合,從而創造就業機會並促進貿易。最終而言,這種方法使非洲國家能夠重塑其全球敘事,將自身定位為雄心勃勃、穩定的夥伴,有能力架橋諸大陸,並促進深層次的國際理解。

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